Every business has an origin story. Here’s ours, which all began by learning the power of partnership.
eParamus was founded a decade ago. Our goal was to provide an essential link between development programs and business impact. We started with the idea that learning programs should improve business results. Those results should be delivered in a clear and measurable way.
When we opened our doors in 2008, our first customer was a training company. The company’s president was concerned that they were not retaining customers. They asked us to help them improve their learning program efficacy and customer retention.
We investigated and found that although their customers “liked” the learning programs and pricing structure, customers could not tell how effective the learning was. Without that information, customers had no reason to return for more training. To the customers, they were generic and replaceable. Without proof of learning impact, one training company was as good as any other. In short, the training company did not create a sense of partnership with their customers. [Read more…]