Operationalize the Kirkpatrick model using ROI by Design

A Practical Way to Implement the Stages of the Kirkpatrick Model

A Learning Measurement Model that Works

If there is one learning measurement model that has stood the test of time, it has to be the Kirkpatrick model. First introduced by Donald Kirkpatrick in 1959,  it is a 4-part model which is best represented as the 4 stages where outcomes from learning can be measured. The long-standing acceptance of the model has a lot to do with its simplicity and clear explanation of the stages of impact that come from learning interventions.

Levels of Learning Measurement

Donald Kirkpatrick introduced the different “levels” of learning measurement as the following:

  • Level 1 -Reaction – how students felt about the program
  • Level 2 -Learning– what students learned from the program
  • Level 3 -Application– what students applied from their learning
  • Level 4 -Impact– what organizational changes were created from the learning

Despite its acceptance, there has been little progress in implementing the model beyond capturing students’ reactions (level 1). Without a clear unit of measure of each stage, the industry has remained dependent on survey results. Unfortunately, survey results do not provide good actionable information for improvements, and they do not provide credible evidence to senior stakeholders on the value of learning.

Implementation Beyond Level 1

The good news is, eParamus has created the ROI by Design model, which enables learning leaders across the globe to operationalize the Kirkpatrick levels. Focusing on the design intent, the ROI by Design model uses behavior as the foundation for measurement. It enables designers and students to identify the outcomes provided in the learning program (observable behavior, critical thinking skills, knowledge) and measures against the achievement of those outcomes both in the classroom and the job.

ROI by Design with an IMPACT

With the help of innovative technology (the IMPACT platform), learning professionals are finally able to design for business outcomes, measure achievement/application of the skills and report on the impact learning has on company success.

Business professionals have long misunderstood the role of learning in the organization. Consequently, learning has been relegated to conveying information “in an engaging way”. Business professionals do not understand the expertise it takes to ensure learning creates capability that addresses business needs. Measuring business outcomes is the only way we can elevate our practice and reputation within the organization.

Measure Learning at ALL 4 Levels

Today, we are able to respect the guidelines presented by Donald Kirkpatrick using the rigor provided by the ROI by Design model and the ease created by the IMPACT platform technology. We are able to measure learning at all 4 levels, generate clear and actionable data and deliver reports on results to all stakeholders. If you are ready to operationalize the Kirkpatrick model and show the value learning brings to an organization, check out the ROI by Design model. The leaders in your organization will be glad you did!

IMPACT and the ROI by Design Model

At ePARAMUS, we help our clients integrate sustainable design and measurement practices that ensure program effectiveness in the classroom, on the job and to the organization. We have developed a unique approach that seamlessly integrates our data-driven process, technology, and services with your existing learning and development operations. Through our unique approach, we help organizations invest in training more efficiently, productively and confidently than ever before. To learn more, fill out the form below or call us at 919-882-2108.

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