L&D leaders and their teams have been on a roller-coaster ride since (at least) 2008 and the Great Recession. When the economy pulls back, training and development are often the first casualties. L&D budgets and staff get cut when short-sighted companies believe learning to be a luxury. However, just like a roller coaster, once an […]
Category: Learning ROI
The learning profession is running on a streak of optimism. In the annual survey of the Chief Learning Officer Business Intelligence Board, 57% of executives surveyed say that their spending plans for the next 12 to 18 months will increase, while another 28% say spending plans will stay the same. An article about the survey […]
It surprises me daily how much confusion still surrounds how to measure learning ROI. It will never stop astounding me and will never stop motivating me.
It never fails to surprise me how many of my colleagues hold on to the nonsense belief that measuring ROI is just too difficult. Far too many in our profession hold onto that notion that we simply cannot accurately determine the value of the product we provide. So let me say again: Measuring ROI is […]
My previous post explained how using surveys as the main measurement method for so long harmed our profession. With surveys, our goal became keeping learners happy rather than changing their behaviors. “Effective practice” devolved into anything that would improve survey scores. This reliance eroded the professionalism of our field.
I’ve written often about the value of the learning profession. I’ve described how measurement is essential to show our value. But recently I read an article that said measuring ROI was detrimental to the learning profession. I was immediately skeptical, but soon I understood the author’s point. His argument was that the real goal of […]
Recently a colleague told me about a training conference she attended. She said there was a session on training ROI that was well attended. I asked her how the session went. She said it seemed like everyone wanted to understand learning measurement but there was no one in the group who could provide them clarity […]
Play office politics. Use (other people’s) data. Stroke egos. Cater to pet projects. This was the advice that I read recently in an article aimed at learning professionals trying to secure their annual budget. There were a couple helpful nuggets in the article, but it mostly focused on the political side of the budget process. […]
Businesses spend billions on training every year. According to a 2016 training report, total U.S. training expenditures reached $70.65 billion. Despite all this money spent, learning professionals—and the companies that employ them—remain mystified about how to show measurable training results from these programs.
Learning and business outcomes. One should always lead to the other. As I said in my last post (Why Is Behavior Change the Key to Learning Measurement?), there is a deep connection between the work we do and business outcomes. Our goal is to make the business more capable through learning programs. We exist to […]